Importance of knowing your brand
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Money tends to sift through our hands like sand when it comes to marketing. We try this and we try that, only to see we have wasted more than what we intended to. After evaluating we find most avenues are not beneficial or that many try to just take advantage of our lack of marketing knowledge. Some of the biggest cost in promoting your small business or how one advertises your service as a Pro could be very costly. When thinking on what path one will choose it is important to be well informed of all the options you may have that may be free. Once you have an established brand now the goal would be to create a trusted brand of your company or service. We have seen and read countless of articles and blogs about how many who try to market their business to no avail. There is no turnkey solution, it will take time to promote and establish a good rapport. If one is hasty it could be costly and wasteful with no return on investment ROI.
Beware of the Pitfalls
There are many traps and scams to be aware of when trying to navigate the many opportunities available through social media platforms or digital marketing. Quite a few of these platforms utilize these same system to gain more visibility. Though there are many avenues with social media and digital marketing , there are many pretenders out to gain your business. These pretenders are professionals charging you to do what you could do yourself, giving you the same results as if you did it yourself as well. As you are seeking marketing experts find those that are trusted and vetted. Anyone can claim to be a professional, but reviews from a non biased site will help you find the right fit. You do not want to start throwing your money to random “marketing experts” because you are desperate to get your brand out there.
Know your budget then make a plan
Budget is always key. Make sure you have a budget to work with when marketing. Experts always very in what they suggest you set aside. But the average is 7-10% of revenue should go back into your business for marketing. Business stops when your name fades.
Once the funds are allocated it is then time to get the game plan. Marketing cost takes considerable planning, and forecasting the future of the market and really understanding customer needs and complaints is the exact reason you started your business. The more detailed the plan one puts together the more confident that one will choose the right firm or platform to market your service or product. Like most plans, it takes time but if executed right there will be success.
Service offered for you
Some other forms of marketing for licensed pros and a contractor is known as a contractor and homeowner matching service. These types of services have been around for many years and have evolved with the expansion of technology. To many this type of service has left a sour taste in their mouth. Others are still signing up with the hope of new clients. Either way you must take into account the return on investment when using these services to obtain leads. Many services of this type charges the service professional a subscriptions fee, a sign up fee, and a fee to receive leads. This isn’t very profitable for you. they truly take your marketing dollars giving you a false hope and in many cases having no return.
There is true hope for this type of platform, One that truly works and is valuable for you as a service professional. A new face on the market “U’GO Pros”. This service does not charge to sign up and does not charge to obtain leads. NO RISKS. This company allows the contractor, or service provider to receive leads on their Smartphone. Ugo Pros offers a wide variety of options for their partners. U’GO Pros vets all partners and does it best to match local contractors with local needs. Again they offer all of this for no risks. They give a platform that sends free leads, helps you to manage your relationship with your clients with chat, invoices, and lists of all projects. U’GO Pros also built in a way for you to manage your employees by assigning jobs and keeping track of their project status. Sometimes it’s easier if you leave the marketing to us while you simply take care of the jobs that come in. Want to know more? Visit www.ugopros.com/pros
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